Tuesday, February 19, 2019
Bm 3614 Professional Selling ; Sales Management Product
BMW 3614 Professional Selling & Sales focussing Product Features & Benefits Deconstruction and Creation of a Silent Seller You are required to do this assignment if you failed assignment 1 Briefing Sheet for naming 1 Analytical Step 1 . Select any case-by-case tangible harvest-home OR intangible service of your choice. 2. Secure a brochure or download other product information from the web. 3. lead a list of what you consider to be the most important product accepts. In this context the cutting pasting of narrative information from your source material is allowed. 4.Link your list of features each with a corresponding benefit to form feature / benefit pairs. This analysis and listing will be captured in a Powering slide (refer to slide templates). 5. Perform a benchmark comparison betwixt your selected product and either a named single competitor or with alike(p) competitor products in general. Be sure to provide a benefit notation of your selected products benchmarking a s either o (equivalent), + (better than), or - (worse than)you comparator. Your benchmarking comparison will in addition be captured in a Powering slide (refer to slide templates).Silent Seller narration 6. Create a general equivalence rehearsal based on your cos. 7. Create a specific recommendations statement based on your +gs. 8. cozy up which potential objections have been identified based on your -gs. 9. Create statement/s as to how you intend to deal with potential objections. Collectively, your silent seller narrative will be captured reprint slide (rater to Source secular 10. Examples of your source material should be submitted along with your Assignment. So WSDL I vitiate one? 1 1 . The overall level of convincingness of your rationale and recommendation will also be assessed.
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