Safaricom M-PESA Managment Essay Example | Topics and Well Written Essays - 2000 words

Safaricom M-PESA Managment - Essay ExampleAirtel funds second largest provider to the M-PESA go with almost similar products, the tenseness of the product is different from the one in the M-PESA in the sense that the service is mainly designed for the urban-class operative people since the Airtel network service is avail sufficient in townsThe Essar Telkom YU cash services communication mix is targeted to the first-class honours degree earning citizens as the company targets to endear itself to the citizens through its low-cost service. For instance, sending capital through its YU cash money transfer service is now free to all its users and across all networks in the country.Orange money from Telkom Kenya is targeted to the working class population especially those in formal employment, this service markets itself to its target group as the fast and reliable way of sending and receiving money among the working population to all the major urban centers in the country.There are o ther small money transfer services such as Mobi pay, Angaza money transfer service that is non attached to any network service provider, however, these companies do not hold a significant portion of the mobile money market.The flow of information and money starts when a customer approaches an agent with the intention of transferring the money. The customer deposits the amount of money that he wants to transfer inclusive of the service charges after he deposits, he gets an SMS confirming the transaction, on the other hand, the agent and the headquarter also get proof of the transaction. After the money has been deposited in the customers MPESA account, the customer then can be able to send money to another number by authorizing the company to deposit the money in the favorite(a) number mobile number.