History of Coca-Cola Essay Example for Free

History of Coca-Cola EssayCoca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines internationally. The Coca-Cola Company claims that the beverage is sold in more than 200 countries. l It is produced by The Coca-Cola Company in Atlanta, Georgia, and is often referred to simply as Coke (a registered denounce of The Coca- Cola Company in the United States since March 27, 1944). Originally intended as a discernible medicine when it was invented in the late 19th century by John Pemberton,Coca-Cola was bought out by man of affairs Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century. The fellowship produces concentrate, which is then sold to licensed Coca-Cola bottlers throughout the world. The bottlers, who hold territorially exclusive contracts with the company, produce finished fruit in cans and bottles from the concentrate in combination with filtered water and sweeteners . The bottlers then sell, distribute and erchandise Coca-Cola to retail stores and vending machines.such(prenominal) bottlers include Coca-Cola Enterprises, which is the largest single Coca-Cola bottler in North America and western Europe. The Coca-Cola Company also sells concentrate for tonic fountains to major restaurants and food service distributors. The Coca-Cola Company has, on occasion, introduced other cola drinks under the Coke inciter name. The most common of these is Diet Coke, with others including Caffeine-Free Coca-Cola, Diet Coke Caffeine-Free, Coca-Cola Cherry, Coca-Cola Zero,Coca-Cola Vanilla, and special editions with lemon, lime or coffee. In chemical reaction to consumer insistence on a more natural product, the company is in the process of phasing out E211, or sodium benzoate, the controversial additive used in Diet Coke and linked to DNA injury in yeast cells and hyperactivity in children. The company has stated that it plans to remove E211 from its other p roducts, including Sprite and Oasis, as presently as a satisfactory alternative is found