The Google Culture Essay -- Business Management

IntroductionGoogle was created in 1998 due to the need for a more(prenominal) efficient Search Engine. Actually Google is one of the most successful profit based companies since the booming of dotcoms in the late 1990s and remains a leader. This success is based on its great organisational practices and core competencies. Googles success is not only in its technology and the functionality of its product its withal in its aggressive ability to get profits innovating, which is critical to their custody because it operates in a global market. Through innovations, Google has expanded its services and features. Google at present is no longer a search engine high society scarcely a web computing Applications Company. This innovative capability, the integrated process and a supportive finis creates the actual sustainable competitive advantage of Google.The point of this study will be on that very socialisation that has allowed Google to execute the giant it is today. From a garag e start up to a company earning billions in revenue, Google has managed to maintain its charm. Google offers the perfect environment for its workforce where conference, respect and liberty are the reigning principles. The company is well known for its informal government and flexible schedule, however thithers a lot more to what is seen on the surface, as we delve into the inner make up of the Google Culture.The Google Culture Googles corporate culture is based on a number of principles that lay in the foot of the companys success. First of all, members of the Google workplace are seen as equals. Of course for organizational purposes there are managers and those they manage, but this doesnt create any kind of barriers as communication flows swiftly back and forth and... ...e and the effort of staying true to important determine that lie at the heart of the organization, Google should be able to move former with as much grace as it has done in the past. Googlers are at the end of the day what drives the company along, thus keeping a strong and united workforce would be integral elements for Google to maintain its contract on. Its of utmost importance for the company to carefully manage its overseas offices, in order to avoid an internal breakup due to the diversity in the midst of them. This should be taken care of by communicating a lead set of values that are present in any culture across the world. This basis of the corporate culture would thus be a linking element despite racial differences.Works Citedhttp//www.google.com/intl/en/corporate/http//www.davechaffey.com/E-commerce-Internet-marketing-case-studies/Google-case-study/