Advantages Of Mixed Economy To Hilton Kuching Marketing Essay

Advantages Of Mixed Economy To Hilton Kuching Marketing EssayIn this subsidization we assume chosen Hilton Hotel, Kuching as our research and analysis. Hilton Kuching is located at Jalan Tunku Abdul Rahman, which is at the center of the city. From Kuching International Airport, it usu solelyy takes 25 minutes to arrive Hilton. besiege the hotel thither atomic number 18 variety of discloses such as the 24-hours convenience shop 7-11, the coffee shop, the lounge, bistro and shopping m entirely. It is very convenient for the nodes who wish to turn unwrap antithetic kind of activities during their stay at the accommodation.Hilton Kuching provides guests with different types of facilities and breakments. For the business convenience, Hilton Hotel provide the guest with business center which is well equipped with the internet access, express mail, printer, photocopying helper and etc. They overly provide the businessman with the meeting room in set up to tout ensembleow t he businessman meet with their client. Apart from that, the hotel also provides whatever service to the family who come for vacation. The service is such as the babysitting service, the family portion offer, the cribs and the playground. For the other convenient of the guest, the hotel has provide the guest with the other service such as the concierge desk, the barber shop, the lounge, the safety deposit box, the guest recreation desk and the multi-lingual staff. During the cadence of the guests stay, Hilton Hotel provide the places for them to hurt their outdoor activities such as the swimming pond and the tennis court.For the feed and beverage service, Hilton Hotel provides the eating place where they take to heart different types of cuisine. For example, the Waterfront eating place that serves the guest in buffet style. They be opened for the breakfast, lunch and dinner. For the Toh Yuen Restaurant, they serve Chinese cuisine. The guests butt end collect their meal th eir during the lunch and dinner time. Sometime, the Chinese result held the wedding at that eating house. Apart from that, the hotel also provides the guests with fine-dining service at the Steakhouse. They serve the western food for the guests and the well kn take in dish that recommended by the chef is the steak and sirloin. These be the 3 main restaurants that located in the mental home. Apart from these 3, there are other lunge and bistro such as the Senso bar where the guests stinker taste the variety of cocktails, the Caf Cino where is full with the aroma of coffee and serve the fresh baked bread. They also provide the wireless service to the guests.Lastly, the Hilton Hotel provides the guest with 7 types of room with different room rates. The room type is such as the great power Deluxe Plus, King Guestroom Plus, King Hilton Guestroom, Twin Guestroom Plus, Twin Hilton Guestroom, Suites and the King Executive Suite. Every different type of room leave behind have their induce room rate and the highest rate is the King Executive Suite.The Hilton Hotel is experiencing a involved deliverance in Kuching which means that the economic system that unite the private and declares enterprise. Hilton Hotel does non have the full control on their establishment. The composite thrift which is experient by the Hilton Hotel brings them the reinforcement and disadvantage. We provide look into the expound of what advantages and disadvantages has bring to the hotel in the coming pages.Executive SummaryIn this duty assignment, we have chosen Hilton Hotel, Kuching as our research and discussion. Hilton Kuching has experienced a assorted economy in Kuching. Mixed economy is an economic system that combines the private and the state enterprises. It is the common form of national economic organization, somewhere between the domination economy and a market economy. The degree of regimen interposition is the floor of most political division in countries using this system.The objective of this assignment is to en qualified us to know more about the economy that experienced by the Hilton Kuching which is complicated economy. It also enables us to understand the advantages and disadvantages for Hilton Kuching to have mixed economy. Through this assignment, we will be able to understand the details of mixed economy but not the surface only.It also inspection and repairs us to improve our knowledge and look into detail of the economic world. Nowadays, teenagers do not perplexity about the economy of particular country and with this assignment, we have the opportunities to look into the articles and the word of mixed economy. It turn tailings us to improve our knowledge on the economic field.As a conclusion, this assignment fucking guide our concentration to a refreshful environment and new field which is economic environment and this will help us a lot in our future.Advantages of Mixed Economy to Hilton KuchingHilton Kuching is expe riencing a mixed economy and this has brought them few advantages. We will look into detail on how the advantages influence the hotels operation.The first advantage of the mixed economy to Hilton Hotel is that the business can make their decision by their own is some areas. They do not admit to follow exactly what the government has stated down. They have their own rights in reservation decision. For example, the top management of Hilton Kuching can choose to have a foreigner as their manager and in charge in the particular department. Apart from that, the food and beverage department can also import the ingredients for their food from the other country. It is such as some of the seafood that the restaurant needs to import from Japan or Korea.The second advantage is that the government has limited control which is good for the structure. Sometime, collectable to the regulation that has been set by the government, the universal need to accept it but with the mixed economy, the op eration has more than more freedom in controlling and running their operation. They are able to have their own base as long as they do not have any illegal act. At the same time, they are able to discombobulate the help from the government.The third advantage is that Hilton can get the active government support and direction in their operation go at the same time they can have their own idea and doing what they wish to do. They can have their own plan own mission, own vision and also their own target on how they want to attain the target that has been set. For example, when they are having financial caper such as the problem in turnover, they can get the support and help from the government in range to help operation to overcome the problem.The fourth advantage is that all national resources are utilized under the mixed economy. This is because both public and private sectors work hard to bring out more merchandise and this can helps a lot in the get upth of economy of Hil ton Hotel. The production can be in the term of promotion, which the government helps to top up their sales of room, in the term of producing food and beverage and etc.The fifth advantage for Hilton Hotel to have mixed economy is that by the using of mixed economy, the both parties are able to strengthen their relation and create a more stable condition of the operation. They help each other in growing up on the economy where as the Hilton will help to grow the economy of Kuching while the government will help to grow the economy of Hilton by helping them to earn more profit.So these are the advantages of the mixed economy bring to the Hilton Hotel, Kuching.Disadvantages of Mixed Economy to Hilton KuchingAfter sounding into the advantages of mixed economy for Hilton Kuching, we will look into the disadvantage of mixed economy for Hilton Kuching and how it influences the operation of the Hilton Kuching.The first disadvantage of the mixed economy for Hilton Hotel, Kuching is that th e government intervention in this system to protect the economy will cause the limit of production because government is responsible for some of the production in this operation. The varieties of products tend to be limited and controlled. For example, due to Malayansia is an Islamic country, Muslim occupying most of the commonwealth in Malaysia, the Waterfront Restaurant of Hilton Kuching is inevitable to be Halal which they serve the food without any pork. This can decrease the mobility of the business in preparing the food because without help pork, they efficacy loss most of their guests who comparable to eat pork. Pork can be served in variety ways and most of the Chinese hunch forward to eat pork. Without serving pork, the restaurant might loss most of their Chinese guests and this can cause them loss an amount of profit.The second advantage is that underage decisions from the business and consumer have to follow the governments policies. With the intervention of gove rnment, the operation has a point of accumulation in setting their policies which is such as the example that has been given above. The hotel is required not to serve the pork in their main dining restaurant which is Waterfront Restaurant. apart from that, most of the administrative policies are also based on the governments decision such as the working hour of the staffs, the type of invariant that the staffs should wear and the use of the room. The uniform of the Waterfront Restaurant is based on the Malay costume while for the design of the room, there will be an pointer which shows the direction for the Muslims prayer. Due to this intervention, every room is requested to have the arrow on top pf the ceiling.The third disadvantage is that mixed economy tends to elevate more states monopolies, higher and higher tax and dominant the public finance, making the government the overwhelmingly large economic player as compared to the collective or the individual entities. Sometim e the operation are not in control of the taxes that the guests need to pay and for those guests who do not understand the procedures, they may feel that the charges for the tax is unnecessary and somehow the charges is too much. As we all know that, every guest who stays in the hotel room will need to pay the 5% of government tax and 10% of service tax.The fourth disadvantage is that mixed economy system often turns into the unlikeable economies hindering the international trade and the globalization and depriving citizens from the benefits of an interdependent world economics. This might be due to some regulation of the government and in order not to disobey the regulation the operation has to stop the particular plans. For example, Hilton Hotel is a well known hotel which they can actually have a more realizeive and fashionable design, but due to the intervention of government they have a limited idea on the design of building because they need the approval from the government . This has cause many limitation to the management of the establishment. For example, the interior design of the hotel. The design is allowed to be more fashionable and attractive but due to the intervention of the government which they might need to save cost for the materials, they will change the design to a more simple design which is unexceptionable for the public and affordable to them. This can reduce the ambience of the whole establishment and the guest has loss their opportunities to experience a better environment which is like the western country.The fifth disadvantage is that mixed economy system has a natural tendency to move further and further away from the combine on the competitive market. With the help of the government, the operation does not need to commove about their profit because they can get the support from the government. The government will always held their function at the hotel which provides the government staffs with the accommodation. The example of the activities is such as the workshop or some particular course to improve the science of government staffs. It is such as the computer course which is prepared for the shop clerk who working with the government.SummaryAs a conclusion, we have discussed about the advantage and disadvantage of the mixed economy to the Hilton Hotel, Kuching and how these two elements influence the hotel. As we all know, Hilton Hotel should maintain their strength and improve their weaknesses which can be found out in the research that we have done.For the advantage, we know that the main advantage is the Hilton are able to cooperate with the government in order to improve their exploit while for the disadvantage, we know that there are some limitation in running the operation. For example, the limitation of the production.Hilton Kuching should find a solution to overcome the weaknesses and also the problem that cause by the mixed economy in order to ensure their establishment can maintain their p resent guest and attract more guests to have a nice stay at Hilton Hotel, Kuching.