Barista Ccd Starbucks Costa Coffee

Building the Starbucks tick So far, Starbucks has spent very little bullion on advertising, preferring instead to build the scar cup by cup with clients and be on word-of-m breakh and the appeal of its storefronts. The conjunction was, however, engaged in a developing effort to extend the Starbucks shuffling and circu tardily vernal markets. In addition to expanding internation each(prenominal)y, venturing into chicken feed cream with Dreyers and into Frappuccino with Pepsi, partnering with licensees, and developing additionalty and mail- tack changes. STARBUCKS perpetration To inspire and nurture the human sum peerless somebody, one cup, and one neighborhood at a condemnation. EXPERIENCE is roughly these 3 Ps 1. deal- the baristas and their community with customers. 2. Place the physical stores, their design and smell 3. Product the beverages, food, and mathematical product 4. Price 5. promotion 6. Physical Evidence 7. Process (People &038 Product) gue st connection and a pertly, hand-made beverage. The newer automatic machines that re mastermindd the La Marzoccos be speedyer, scarcely blocked the opthalmic sight line the customer antecedently had to watch the drink being made, and for the skand so forth meet with the barista. It seems that the personal connection among the baristas and the customers is the core of their experience. (Place) The Aroma. The loss of our muckle scooping fresh umber from the bins and grinding it fresh in front of the customer, Some say the sale of naughty food has detracted from the hot chocolate tree bonce flavour that customers attach to Starbucks stores. (Place) Store Design. Design of their stores has interpreted on a more satiny feel to gain efficiencies. But that resulted in the stores losing their charm and uniqueness. Starbucks has stores that no grander engender the soul of the past and reflect a drawstring of stores vs. he warm ghost of a neighborhood store. Some peop le fifty-fifty c both the stores sterile, cookie cutter, no longer reflecting the re dis locatingment their partners feel to the lavishlyest degree our cocoa berry. (Product) drinking chocolate related production. As a purveyor of fine cocoa and tea, Starbucks has struggled as of late to have got their merchandise to reflect their tag and their history. Some stores dont hit java grinders, French presses from Bodum, or even umber tree filters. A more center approach would be (a)Participating in fond media and (b) Gathering customer suggestions would be easier for a company with no meaningful social media experience to manage.It would likewise crystalise it easier for Starbucks customers to follow-along. The sure MyStarbucksIdea web lay is already unwieldy plentifulnesss of stubborn ideas have been suggested and many of the ideas suggested argon iterate numerous times in dissimilar categories. This website ordain only get more unwieldy. Points of dissimi litude 1. Starbucks delivers its customers with a Starbucks Card by means of which they rear end tooth have an easy and fast access to the menu items and discounts. These peckers argon customizable and end be designed by the customers themselves as per their likings. 2.Starbucks follows an environment kindly moil in which every time a customer brings a reusable plump mug gets a 10 cent discount on any Starbucks beverage, anytime. Starbucks passion for reducing cup waste did non start with the Green Project. Since 1985, they have offered a discount to customers who bring in a reusable travel mug and result continue doing so. This is just one of the shipway they atomic number 18 fulfilling their commission to environmental stewardship slice working towards a long-term re of importder of 100% reusable or habituateful cups by 2015. 3. It also offers its customers with mingled coffee and tea gifts.Customers groundwork register and enroll in a 3 months platform in wh ich they atomic number 18 sent special exotic flavors of coffee from virtu on the wholey the humans. BARISTA As of to sidereal day, Barista exists in in each(prenominal) over 22 cities, and operates over 140 tone endings nation all(prenominal)y. In the last 2 years, Barista has opened over 100 outlets in the verdant and with a new outlet opening nationally every 14 dates, Barista is currently experiencing phenomenal fruit. With outlets opening in Sri Lanka and Dubai, Barista is aromaing at potential growth opportunities in Asia, making it highly hawkish foreign strike off.Product Source Barista sources its coffee beans from around the world, but a major(ip) supplier is TATA coffee bean, part of the TATA Group that owns a pear-shaped s incorporate holding in Barista. These coffee beans atomic number 18 then sent to Venice, Italy where they be roasted into a travel unaccompanied for Barista. The food and desserts at Barista is exclusively catered to by the Taj, wh o marks a high tired of calibre with all its products. Barista also sells merchandise done its store, all of which is imported. The merchandise accounts for just about 1/6th of Baristas boilers suit gross sales.Barista has a correct on the quality of its products every 14 days. Barista also incorporates TQM at its headquarters in Delhi. Since Delhi is the base for all its distribution, quality control measures be necessitate thither to avoid any woeful quality products being distributed. Pricing Barista has a Skim Pricing Policy. They began with a higher price, and skimmed the cream for the market. With the emergent spurt of growth in round of outlets, came the benefits of economies of scale. Because of this, they have been able to gradually trim patronize their prices, and appeal to opposite surgical incisions of their bottom market.Currently, their prices atomic number 18 the lowest they have ever been, and they can competitively match their prices against cof fee bar umber solar days prices. The prices argon everlastingly changing though, and the last 1-year has seen 3 changes (mostly reductions) in prices. This gradual price reduction meant that Barista could bear its profit- maximization policy until it could earn gargantuan damage savings because of the benefits of high volume. The main factors that affect their pricing atomic number 18 their cost of goods sell. The cost are quite high because imports a majority of its products and product- sources. ? ProcessThe order and delivery process at Barista is ground on self-service, where a customer goes up to the reply to place his order, and goes back to the counter to pick his delivery once it is prepared. Brand Image Barista directs itself as a grade for anyone who loves coffee. Their products, services and outlets are more exchangeable the tralatitious European coffee shops, where people would assure for the love of coffee, and for an intellectual appealing time. They posi tion their outlets as a place where the world meets, and they look to appeal to anyone in the 14- 60 age multitude that loves good coffee and looks for a nice quiet time.Products Baristas product mix constitutes a spacious kitchen range of products that appeal originally to conventional coffee lovers. Their products themselves are conventional products with traditionalistic names. Food items like croissant, pastas, and sandwiches are praising to their coffee, and project a very continent image of Barista. Their merchandising also consists of primarily coffee related products like coffee beans, coffee machines, etc. Prices Considering that Barista is trying to steer a market whose age range is between 18 and 60 years, a pricing policy appealing to this segment is difficult.Extremely low prices act as a deterrent to any(prenominal) customers who cogency regard it as an indicator or quality, while very high prices cannot be afforded by most of the youth. But since Baristas current consumer profile is quite raw, their prices are mostly inexpensive, and at par with their competitors. People The people at Barista are characteristically trained to be Pleasant, Polite and Positive. They realize you have a quiet, uninterrupted promise and exit an escape from the daily pressures of life. Their uniforms are in sober sunglasses of browned and orange, and contribute to the overall laid-back ruling of the coffeehouse. Physical Evidence Logo, Colors, Images Barista, since the beginning has looked to use colors in its cafe interiors, intelligence and images to project a warm, earth glow, synonymous with coffee. Barista uses shades of chromatic &038 cook to good effect to promote its laid- back atmosphere. The logo is a combination of Brown, Orange and Light Yellow with the word Barista indite in an upward curve, and the word hot chocolate to a lower placeneath. A aboveboard logo that short utteres Baristas tick image, A traditional cafe for coffe e lovers. Decor and computer computer architectureBaristas internal decor and architecture expresses the simplicity you would usually associate with traditional cafes. The furniture is made of light shades of wood, and thither are comfortable sofas in bigger cafes. The walls are shades of orange, with unhomogeneous photographs of the love for coffee spread around each outlet. Literature The literature provided by Barista is indicative of its brand image. The menus, posters, pamphlets are all traditionally designed, with a classic and simple look. One aspect of particular stock is their magazine, which is privately circulated in the cafes.The magazine encourages customers write, draw, make etc anything creative and this is then published in the magazine. The magazine not only provides an street for advertising, but also an opportunity for Barista to express its brand image. ? Place Barista looks to cater to their address market with strategicalally located outlets. Their outle ts are generally located at high school Street/ Family Entertainment Centers. Considering their generic appeal, there are Barista outlets in and around Malls, Cinemas, Colleges, and Offices etc. his endorses their brand image of a cafe that appeals to coffee lovers of all ages. Promotions Barista currently carries out mass promotion campaigns. This is mainly in the form of promotions in the Press, TV and radio comer Medias. At present, they do not confide heavily on advertising, but swan more on sponsorships and strategic alliances with another(prenominal) corporations. Barista also gains part in motley sales promotion activities to help sum up sales at their outlets. a) Sponsorships Barista sponsors various events and festivals, which provides them blue-chip promotion directed at strategic markets.The sponsorships are mainly in kind, although major events are sponsored in cash also. b) gross revenue Promotion Barista uses a special Barista chocolate Card for its sales pr omotion activities. Barista coffee tree Card entitles you to one complimentary hot beverage when you are done sipping seven. It is procurable to all Barista coffee lawfuls. No rank and file fees, no references required. Fill out the card and you are a member. As a hot chocolate Card holder, you earn one stamp on the card every time you purchase a beverage. scarce present the card to the cashier when you place your order at any of their outlets. formerly you have collected seven stamps, you can hand over the card to receive your complimentary hot beverage. Barista hopes this card can help drive sales growth, and increase customer retention. rib COFFEE When you take the air into a rib store youll line up its different to other coffee shops. for the first time of all, theres the warm and welcoming atmosphere. Then the keen range of authentic coffee drinks. succeeding(a) the Ferrari of coffee machines. And finally, the most passionate and come up trained baristas around. Its this unique combination that makes them substructure out from the others.rib believes that Hand-making a cup of coffee is an art. It takes time and skill to perfect. Thats why every single barista, in every single Costa store is professionally trained in the art of coffee by experts. Its a little thing, but it makes a big difference, because it means youll get a perfect cup of Costa coffee every time. Costa deep brown has overtaken Starbucks as the leading coffee grasp in the UK The company has reported whole sales due to vulturous expanding upon Costa now has more UK stores than Starbucks Costa aims to double store total by 2013 Costa is to boost its UK growth finished tie-ins with retailers and grocery stores The company is planning an aggressive global expansion strategy, focused on under-represented countries The company is expanding its India-located stores, aiming to make the country its trinity largest in terms of store numbers Costa trains its coffee roasters at a special academy, highlighting its aims to create a premium coffee drinking experience The company markets its traditional roasting methods as a key point of difference The company has addressed ethical consumer concerns through new coffee sources and a coffee foundation Costa is set to endure the first major coffee range of a gamblingction to source its coffee through the rain forest Alliance ? CCD cafe COFFEE daylight VALUES- PRISM PRIDE I take pride in my work and in my transcription. RESPECT I respect my customers, my subordinates, my peers and my superiors. justice I will show the highest direct of integrity towards my work and my company under all circumstances. SELF DISCIPLINE I will imbibe and practice willpower in all my daily activities. demand I will always be motivated to give the outgo for my organization, my police squad up and my customers. ? MISSION STATEMENT INTRODUCTIONumber daylight sources coffee from 5000 acres of coffee estates, the 2nd large st in Asia, that is owned by a sister concern and from 11,000 piffling growers. It is one of Indias leading coffee exporters with clients across USA, Europe &038 Japan. With its roots in the golden soil of Chickmaglur, the home of some of the best Indian coffees and with the vision of a true entrepreneur nurturing it, umber daylight has its business spanning the entire value compass of coffee consumption in India. Its different divisions include drinking chocolate daytime wise n Ground (which owns 350 Coffee bean and powder retail outlets), Coffee solar day Xpress (which owns 251 Coffee twenty-four hour period Kiosk), Coffee daylight Take away (which owns 7000 Vending Machines), Coffee Day Exports and Coffee Day stark(a) (FMCG Packaged Coffee) division. coffeehouse Coffee Day (CCD) pioneered the cafe concept in India in 1996 by opening its first cafe at Brigade Road in Bangalore. Till about the late 1990s coffee drinking in India was curb to the intellectual, the South I ndian traditionalist and the five-spot star coffee shop visitor. As the pure (as opposed to instant coffee) coffee cafe finish in neighbouring international markets grew, the need for a relaxed and fun hangout for the emerging urban youth in the country was clearly seen. Recognizing the potential that take down ahead on the horizon, coffee bar Coffee Day embarked on a kinetic journey to become a large organized retail cafe train with a distinct brand indistinguishability of its own.From a handful of cafes in sextette cites in the first 5 years, CCD has become Indias largest and premier retail chain of cafes with 251 cafes in 58 cities around the country. coffee shop Coffee Day introduced the cafe culture in India with its first cafe at Brigade Road in Bangalore in 1996. There has been no looking back for their company from then till now, in fact they have grown from speciality to strength. coffee bar Coffee day is the regular meeting place for 18 to 35 year olds, both mal e and female, who are waited on by friendly and sure ply, and are offered the best made, hot or cold , in an invigorating ambience. They provide invigorating ambience and excellent customer service clubbed with excellent coffee to their customers. near the LogoFor a brand to take over out and be successful there has to be a personal commitment from staff at all levels. The target customers must identify with it. It should be vibrant and have a life of its own. Liveliness, growth, fun and passion depicts the brand, the customers, the staff and the future this is corporate in this design and colour. Cafe Coffee Day, has unveiled its strategy to strengthen its leading position with an all new brand identity that syncs with its vision to be the friendly and stylish social hub. Developed from in-depth negotiation with customers, coffee lovers and stakeholders, the new change entails an all new smart menu, changes in furniture design and placement, new uniforms, new tender and tota l cafe rebranding.The famous Cafe Coffee Day squared logo in its fresh new avatar a Dialogue Box with the nomenclature Cafe Coffee Day write in a distinct, specially created font. The new trendy dialogue logo symbolizes the fragrance of what a Cafe Coffee Day cafe is all really all about a perfect place to relax and dialogue. And as we all know, a lot does happen over coffee ? BUSINESS ASSOCIATION CCD has emerged as an interactive alternative media for brands to communicate with the young at heart. Other media, much(prenominal) as electronic, print and outdoor, offer brand communication through visual and sound recording modes to a large section of the populace, both relevant and irrelevant.Cafe Coffee Day offers a much more interactive, targeted communication, sometimes adding even a taste balance to a brand idea various in-cafe collaterals used to make for visibility to a brand inside a cafe or to add the element of interactivity to a campaign are Posters, Tent Cards, Danglers, Leaflets, Brochures, Coasters, dispatch boxes, Contest Forms, Stirrers, Standees etc. Over the years, CCD has successfully promoted a number of brands/products/events through various innovative tactics and promo ideas. Cashing in on its mass captive audience. ? DEPARTMENTS AT CAFE COFFEE DAY BUSINESS instruction The group decides upon a suitable site where the cafes can be set up. They identify, shortlist, and end a site by negotiating with station owners.A significant effort is winding in getting legal clearances and statutory compliances. After all formalities are completed, the site is handed over to the projects team. The projects team comprises of some of the best designers who ensure that the coffee culture is spread across the country through beautiful outlets, They are in touch with a lot of quality owners who are interested in franchising and licensing CCD. They normally take up places on long lease. All new cafes are strengthened with a standardized desig n and the look of the cafe is in sync with the brand positioning. They aim to build cafes in the shortest viable time, at the least possible costs to capital outlay. OPERATIONSThis team achieves their sales objectives and is responsible for the daily running of their cafes in a profitable manner. Customer fundamental interaction is very important for this team, as they are the ones who interface with the customer and provide them with a satisfactory service and product experience. Cafe managers train all their employees who are knotty in day-to-day operations. The cafe staff is their brand ambassador. The brand image of cafe coffee day is and will be reflected through them by the way they dress, guide and carry themselves , both within the organization and outside. They are the face of the company since they will be the first point of interaction with the customer. FOOD AND BEVERAGES (F &038 B)CCD are a lot more than coffee. Apart from serving the best coffee in the country they also serve a wide assortment of savories and desserts. The various coffee concoctions that they serve are the creations of their F&038B team. They also ensure the highest level of hygiene and food quality. They impart training to the team on the dressing of the best quality of coffees and food at their cafes. The F&038B team sources and manages vendors who allow for food to the cafes. prize checks prime(a) checks take place all the time and in several aspects. The operational in-charge will go around checking business, record keeping, service and check the feedback forms.The food in-charge will look at the way food is being stored, coffee is being made, what is the time take to root for the coffee and so on. Marketing person will go about checking displays, how the merchandise are displayed. MARKETING The marketing team is responsible for the brand positioning and all brand building activities that result in increased sales and greater visibility. They are also responsible for the various sales promotion activities and tie-ups. This team designs and manages the merchandise category, which is displayed and sold at their cafes. They constantly track loyalty programs and promotions at the cafes to help maximize sales. piece RESOURCE AND TRAININGThe HR team deals with all matters pertaining to people within their team. They are responsible for recruitment and selection at all levels from team members to the management staff. They are responsible for employee salaries, career development and counseling. immutable efforts are made for employee up mark in terms of improving skills and project satisfaction to meet the aspirations of all employees. pay / ACCOUNTS They look after the day to day accounting and financial activities and also provide them with the financial reports, which will help them, identify out the profitability of the outlet. They help them push down the costs and ensure compliance and pecuniary discipline at the cafes. ?QUESTIONNAIRE Name season Occupation Gender header 1 Name any three Cafe Chains that you know. 1. ________________________ 2. ________________________ 3. ________________________ Question 2 How oft do you visit a Coffee frequent? ?2-3 times a week ? erst a week ?Once a Month ?Very rarely Question 3 How much money do you spend on an intermediate visit to a Coffee Shop? ?Less than Rs. 70 ?Rs. 70-120 ?Rs. 120-cl ?greater than Rs. 150 Question 4 How much time do you spend at a Coffee Shop? ?Less than ? hours ?? to 1 hour ?1 to 2 hours ?Greater than 2 hours Question 5 why do you go to a Coffee shop? ?Only for the Coffee ?To jazz and have a Fun fill up time To catch up with friends ?For group activities ?Specify if any Other____________________________ Question 6 What do you look for when you choose a Coffee Shop to go to? ?Convenience ?Ambience ?Service ?Quality of Food ?Price Question 7 What factors according to you are applicable in case of Cafe Coffee Day? ?Convenience ?Ambience ?Service ? Quality of Food ?Price Question 8 Mark the Cafe brands known to you. ?Cafe Coffee Day ?Costa Coffee ?Starbucks ?Barista ?Beans And Brews Question 9 Rank the factors in order of your preference for the following Brands. COSTA COFFEESTARBUCKSBARISTA CONVENIENCE / ACCESSIBILITY AMBIENCE function QUALITY OF FOOD PRICE