E-tailing

Retailing e-tailing Lands End Forward         The company selected as the defer of this design is Lands End. The criteria were: 1.         Size- Lands End is believably the largest app atomic number 18l retailer on the Inter pelf 2.         Reputation- The company enjoys a sterling(prenominal) reputation with most of its customers 3.         Personal knowledge- the researcher is a g-force time very satisfied customer of Lands End. 4.         Availability of information- The alliance is now owned by Sears Roebuck who acquired it in June 2002. There is no current financial information available and historic results are difficult to impossible to locate. There is a good share of information on the companys policies and business practices. This seemed more valuable for the purposes of this make than financial information. The company is interesting as a hugely successful Inter plunder retailer built up on a write up of success in other forms of retailing. It has to a fault succeeded in utilizing the net in highly creative ways to overcome sl depoterly of the difficulties inherent in its chosen product categories. What is e-tailing E-tailing (less frequently: etailing) is the change of retail goods on the Internet. Short for electronic retailing, and use in Internet discussions as primeval as 1995, the end point seems an almost inevitable addition to e-mail, e-business, and e-commerce.

E-tailing is synonymous with business-to-consumer (B2C) performance. SearchCIO.com (2006) E-tailing began to manoeuv re for some major corporations and smaller e! ntrepreneurs as early as 1997 when Dell Computer reported multimillion dollar tack togethers taken at its Web site. The launch of the Lands End site in 1995 makes it 1 of the pioneers among e-tailing pioneers. The success of Amazon.com hastened the arrival of Barnes and Nobles e-tail site. Concerns about secure order-taking receded. 1997 was also the division in which Auto-by-Tel reported that they had sold their millionth railroad car over the Web, and... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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