Johnson & Johnson Essay Example | Topics and Well Written Essays - 750 words

Johnson & Johnson - Essay Example The company’s target market is the health care sector. J&J aims to provide medical facilities, nursing homes and mothers with the supplies they need to operate. With its diagnostics and treatment products, J&J’s products have become household names in the health care sector, beauty parlours and homes. According to Delo and Neff (2013, p.8), J&J capitalizes on its 92 consumer product brands to maintain an enormous presence in the current competitive market.  To achieve this, J&J spends a significant part of their revenues to market its numerous brands in various media including electronic media, print media, outdoor ads, blogs and social media- products that include; baby items, medical products and devices, skin care products, hair beauty products, and health products for women, and dietary products (Cameron 2007, p.65). As Chwallek (2013, p.16) has indicated, J&J relies on its strong brands as the key cog in its marketing initiatives. Owing to the success of the company in marketing its brand, today J&J customers and prospects would rather pick on its products than settle for other products provided by its market rivals. As a result, the company’s consumers normally prefer to pay more for the brands, a development that has earned J&J more profit edge over its market rivals that sell fairly cheaper products. J&J’s leading role among the world’s top companies whose presence trace to the late 19th century is one of its major strengths (Chwallek 2013, p.16). The company boasts of high level of customer satisfaction and effective research and development programs that have resulted in its continued existence, 128 years since its inception. The long period of existence has enabled the company to build on its corporate image, customer base, and product image to its advantage. With its strong presence across the world made possible