Product Life Cycle

Product living round of golf is a running(prenominal) point of counselling for companies in their strategic planning. As peeled outputs emerge and vivacious intersections continue to exist, companies need to assess the stages of the result life wheel around and tick the necessary steps to save up the product developing and generating revenue. Eventu completelyy, every product will go out through all stages of the product life cycle and forsake to exist in the current form. The product life cycle consists of four figures: accession phase, harvest-tide phase, maturity phase, and go under phase. The existence and growth phases ar exciting stages for the product and company. Interest is generating in the product, sales be growing, and revenues ar strong. In the maturity phase, growth is stagnating and sales are leveling off or declining, and competing companies whitethorn be offering a similar product. Finally, the decline phase will be dawned once sales have gra vely declined. Companies invest a large amount of time, money, and resources into the development and debut of a product and often have a admixture of products in contrary stages of the life cycle. A single product can similarly be in various stages in the product life cycle in the various markets. A primary terminus is to keep a product in the market with real sales and performance. However, all products will reach the maturity phase.

At this point, a company must consider its strategy and determine how to prevent the product from reaching the decline phase. The Sanyo Electric Co., Ltd of lacquer is one comp any that offers many incompatible types of ! products. They manufacture ?a broad range of electronic products grouped into six categories: AV/Information and Communications Equipment, Home Appliances, industrial and Commercial Equipment, electronic Devices, and Batteries as well as others.? (Sanyo, 2008). in spite of appearance the home appliances socio-economic class are refrigerators. While... If you want to get a full essay, fellowship it on our website: OrderCustomPaper.com

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