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24-10-2012 Harvard Business Review URBAN :22 % POPULATION doorway TO advert RURAL :78% population little rudimentary facilities less awareness 64% of total Indian pulmonary tuberculosis 1 24-10-2012 It makes more reason to tar fascinate the semi-urban market with beginning end manual(a)(a) and mid(prenominal) drop manual. arse metros and big cities with mid figure manual and battery operated manual. PRESENT ADVERTSIEMENT 50 % TV, 30% NEWSPAPER, 15 % billboard AND 5 % ON receiving set INCREASE publicizing THROUGH RADIO Increase billboard advertisement in semi urban areas. Increase promotions in rural areas via Contacting through mobile and e-Choupal. Target broader age group , as decisions in semi urban and rural areas largely depends on caput of the family. 2 24-10-2012 Cheaper Toothbrushes can be provided at discounted cost in semi urban areas as sale of toothpaste is more (48.7%) in comparison to toothbruses (17.5%) Toothbrushes can be bundled with toothpastes. 2008 2009 2010expected lLANG Unit sales end up Low end manual sensitooth fresh gum resound kidsie Total 197.6 25.7 12.5 7.7 12.8 256.6 Unit sales 230.6 29.9 15 9 15 299.5 Revenue % increase 16 16 16 16 16 Unit sales 267.5 34.7 17.4 10.4 17.4 347.

4 price per tender social unit (after 20% increase) 0.18 0.216 0.216 0.228 0.144 Revenue 48.15 7.50 3.76 2.91 2.51 64.82 Mid range manual zagget directionflex total 27.2 6.8 34 34.4 8.6 43 one hundred twenty 120 75.7 18.9 94.62 0.348 0.63 26.34 11.90 38.24 outpouring operated swirl b rush refills total 1.3 0.16 1.5 1.5 0.! 2 1.7 25 25 1.87 0.25 2.12 7.68 0.67 14.36 0.17 14.53 Total toothbrush unit sales 292.1 344.2 70.1 444.14 117.59If you want to get a full essay, order it on our website: OrderCustomPaper.com

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